The first possibility should be painfully obvious; you need customers. In the PDR trade, a lot of your customers may be one stop fixes and generating more business from this client can prove to be difficult. They may only need one fix, so how can you turn this into a goldmine? Simple, word of mouth. Your success may very well hang on your initial customers satisfaction in a job well done. A couple of things to keep in mind is to always speak and present yourself professionally when dealing with customers. Even if your customer is speaking with profanities don’t be sucked into the trap of joining them. This is your business and you have to make every effort to represent it as a viable business. The minute you let your guard down will be the moment that you lose any potential of future business, at least with this customer.
The last thing that you want is to be short sighted in your long-term goals. This could come in the form of your excitement for one payment. Making money is of course an extremely important factor in your business, but if you are living from one payment to another then you should consider where your focus is. Your focus should be on the big picture, which is the customer service that you offer.
The most important piece of advice is to keep your dream alive, be flexible in your approach, and be willing to make changes as the need arises. Being hard-headed is the quickest way to destroy any advances that you had previously made. You must always be in the learning frame of mind. It may take you years to get your business to the point of profit. You must now, more than ever, dig in your heels and keep your eye on the goal. Make little attainable goals in the beginning so that you can see that you are achieving success, but never take your eye off of the ultimate goal.
Here at Paintless Dent School, we never lose sight of the success our students aspire to and we are always available to help our students realize their dreams. Give us a call, we’re here to help.